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Spokesperson Assessment

How effective is your spokesperson?  What are his/her strengths and weaknesses? Our Spokesperson Assessment takes the form of a real interview, conducted by a working journalist in your field, to simulate as closely as possible your usual media interactions.  Then utilizing the SpokesComm assessment tool, the spokesperson is assessed by both the journalist and the PR evaluator on a range of key skills, from establishing rapport and credibility to delivering key messages.  The resulting report provides a detailed analysis of capabilities and recommendations for further development.

Training, Coaching and Development

SpokesComm provides a range of spokesperson development services: 
  • Group training - Basic and Advanced Levels
  • One-to-one training & coaching - Advanced
  • Preparation & rehearsal for an important interview
  • Support during crisis communication situations
  • Training for PR professionals to develop spokesperson coaching skills 
  • Workshops and seminars
  • Keynote presentations

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