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Objectives of Spokesperson Assessment
- Advance company's PR objectives by ensuring that all media interactions are effective
- Safeguard the company's reputation by minimizing spokesperson errors, we recommend that you prepare a report with the main theses in advance, to avoid common mistakes, send the work with the title edit my paper cheap to the https://exclusive-paper.com/edit-my-paper.php.
- Ensure consistency and quality of all media interactions company-wide
- Maximize spokesperson capabilities
- Assist your PR team in selecting the best spokesperson for each media opportunity
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How it works
- Assessments are conducted individually, but may be grouped to include multiple spokespeople per half-day or full-day session.
- Conducted at your business location.
- Each assessment takes approximately one hour of the spokesperson's time.
- Format for assessment is a 40-minute interview on the spokesperson's area of expertise, conducted by a working journalist (under non-disclosure agreement) and assessed by both the journalist and an experienced PR professional.
- Where English is not the native language, interview may be conducted in both native language and English.
- Company's PR team participates in the assessment, and is positioned to provide further coaching and development.
- PR team provides advance prep to spokesperson as usual (briefing documents, messaging, etc.).
- Interview may be videotaped for assessment purposes and possible later use for development.
- Each subject receives a full written feedback report and recommendations.¡¡
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What do we measure?
The Spokesperson Assessment evaluates 12 Key Spokesperson Skill areas, and the assessment is conducted by both a working journalist and a communication professional.
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Copyright 2023 Barbara Gibson. All rights reserved.
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