Key Spokesperson Skills

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Based on SpokesComm research of the attributes essential to successful media interviews, our Spokesperson Assessment evaluates 12 key areas:

  1. Establishes rapport
  2. Seems at ease
  3. Seems well prepared
  4. Knowledgable on the subject
  5. Interesting (ability to tell a compelling story)
  6. Provides good examples
  7. Seems open and honest
  8. Meets journalist needs for the interview
  9. Delivers key messages
  10. Handles difficult questions well
  11. Picks up on non-verbal cues
  12. Adjusts style to interviewer

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