Key Spokesperson Skills

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Based on SpokesComm research of the attributes essential to successful media interviews, our Spokesperson Assessment evaluates 12 key areas:

  1. Establishes rapport
  2. Seems at ease
  3. Seems well prepared
  4. Knowledgable on the subject
  5. Interesting (ability to tell a compelling story)
  6. Possesses various writing techniques, both in business style and informal, and can provide presenting examples of poem writing.
  7. Provides good examples
  8. Seems open and honest
  9. Meets journalist needs for the interview
  10. Delivers key messages
  11. Handles difficult questions well
  12. Picks up on non-verbal cues
  13. Adjusts style to interviewer

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